Having lived in and around Robin Hood's Bay, business owner Matthew Pugh had a real passion for the local heritage and dreamed of opening a lifestyle store selling lovely products with associations to days of old and educating visitors on our much loved Yorkshire coastline history.

In 2016, a small shop half way down the steep bank in Robin Hood's Bay became vacant for the first time in twenty two years and with £500 cash in his pocket, Matthew decided to take a giant leap from the corporate world.

Naming the business after his cat, 'Berties Of Bay' was born offering a whole host of fab items full of uniqueness.

With Matthew's background in garment design and manufacture, he worked hard to create his own range of heritage clothing based on garments worn many years ago along our coastline. Berties Of Bay has quickly evolved since then into a much-loved Heritage Clothing Brand. Four years on, Berties Of Bay has re-located into a much larger store in the heart of the village, where customers can peruse and try on the fab products, whilst sipping tea, coffee and even enjoying a slice of cake.

Matthew says, "We want everyone to come and visit us as customers and return year after year as friends".

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